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Friday, February 1, 2008

Rewrite Articles The Right Way

Rewrite Articles The Right Way

Related Content

Related content is all material that is related to the topic of your website. If you
have a content site, then 'related content' for you could be images, definitions on
the subject, interesting facts / news (to be used as side-notes or as 'notes' within
articles), etc.

For example, suppose that an article has the topic "learn guitar". If you were
asked to find 3 different things you can add to your site apart from articles on this
niche, what would you add?

Here are a few ideas:

• Videos – people showing how to 'handle' a guitar, how to perform guitar
maintenance, etc.
• Music sheets
• Images – not of you and your dog, but of guitars and famous guitar
• Facts – first guitar, first guitar band, etc
• Guitar sites from around the web or feeder sites
• Tips section
• Glossary of terms
• A guitar learning / playing FAQ
• Authors opinions or authors favorite players, etc
• Related links - be it your other sites or something that contradict article or
your opinions, some generic information, etc
• Comparison charts or graphics? What about surveys formatted in your
own site's style? Plug in a poll!
• Insert short related product review straight in to the article – it can be
featured as recommended product, sponsor's section, product of the
month, etc
• Opt-In form for free newsletter or PDF guide
• Think outside the box!

This way, not only you will be creating something that is link worthy in your niche,
but you will also be helping yourself create internal sources of content that you
can add and link to from your articles.

Where to get this content?

You don't have to create it yourself. If you do have a background in the niche or
can rely on someone else to do this for you cheaply, that's excellent. If not, you
will have to search the Internet for it and get it from somewhere else.

Should you copy other people's material? Absolutely not. You should respect
copyright laws, and in this case that means understanding what is fair use and
what requires permission.

For example, fair use is basically a principle under which you can, within
reasonable limits, use snippets of content from other websites provided that you
cite your sources. You have to denote that the selected content is from another
site (one way of doing it is to put it inside double-quotes) and you absolutely must
mention your sources.

When we say reasonable limits it means that you should not copy an article
sentence by sentence. If you are using a small portion of an article (say, a few
lines), that's fine. Use it, and cite it, and you'll be fine. This applies to definitions,
FAQs (short answers), and small tips. In effect, as long as you are mentioning
your sources properly (and denoting the cited content), you can pretty much build
your sites without much trouble.

However, if you wish to use someone else's content extensively or use images
from other sites, you have to be aware of copyright law. A good solution is
royalty free pictures and imagery provided by MoreNiche (product pictures,
before-after pictures, screenshots, etc).

Related content is a must if you want your website to be more than just a cookie-
cutter site. You have to make sure that your website becomes a magnet for your
target market – it cannot be all things to all people, but it must be remarkable in a
way that attracts attention immediately – and the best way to do that is to provide
your visitors with amazing value.

Note that this approach will help in three ways:

• Get you more links (and make it easier to get links)
• Get you more sales (more people coming to your site = more sales)
• Get you more visitors from the search engines (We've already talked
about using different language versions of the same article as alternate
content – what about alternate mediums such as pictures and other stuff?
SEs are going down the road of providing alternatives to their users, you
might as well cash in now)

Now that we're a bit clearer on related content (and how you can use it in your
sites), let's look at rewriting steps.

10 Step Article Rewrite Walkthrough

Ideally, you should be rewriting the whole article. The rewriting process takes
about 10 minutes if all related materials are prepared. It is important to rewrite
whole article as it literally guarantees that you will have the one and only copy of
this material (technically) and probably by meaning which will ensure great
benefits from visitors and search engines as well.

Step 1: Read the Article

Go through the article once so you have an idea of what it is about – this will help
in rewriting it later.

Step 2: Change the Headline

Keywords always come first, but can you change the headline to add something
more creative at the end? A headline must also be short to work well, so you'll
have to balance that too. Your best bet is to add a related keyword to the
headline – for example, if the article is on antioxidant supplements add the words
healthy or health into the headline. And make sure that it makes sense and isn't

Step 3: Add a subheading

The subhead, despite its notoriety in sales letters is actually quite useful in
providing focused, relevant information about the article to the reader. If you can
write a 1-2 line keyword-rich summary of the article, put it here.

Step 4: Rewrite the introduction paragraph

Just reword the intro paragraph and don't worry about changing too much or too
little. Think of a different way of putting across the same point.

Step 5: Create headings in your articles

Slice and Dice – break up your article into 2-3 sections, give them headings and
rewrite the first few lines that go after each heading. Subheadings can be also
useful when compelling one article out of 2 or more other articles.

Step 6: Create a list(s) in the middle

Slice and dice again – break up a paragraph or two and turn it into a list –
whether it is of features, of symptoms, a checklist, etc.

Step 7: Rewrite the last paragraph

You're almost done – go through the last paragraph (or the last two paragraphs if
they are short) and rephrase them again. Follow the tips given in the previous
section for what type of words to use, but basically as long as you stay on topic,
use related keywords and paraphrase, that's all there is to it.

Step 8: Create a call to action at the end of the article

For articles that are submitted to article directories, your intention is two-fold –
you want to drive readers to your site, and you want the links from your submitted
articles to help your site rank higher in the search engines. As such, it makes
sense that the end of the article should contain some information about the
author and his site as well as a direct link back to it.

Step 9: Add links

Use keywords in your article to link to sections of your website – specific articles,
categories, etc. Do this so that when the article is picked up by the search
engines (in the article directory), they will count these links as backlinks to your
internal pages and your search engine rankings will improve as a result.

Step 10: Review

Take a couple of seconds to go through your rewrite – is the headline ok, does
the subhead make sense, does the new article have a conversational flow to it.
Make sure you haven't missed out anything and that you've formatted things
properly (links, images, lists, etc).

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